In my 20+ years in the industry I’ve strategized, designed, written, and crafted unforgettable experiences for brands of all sizes across all mediums and in all industries.
As a veteran of the ad world, I have a thorough understanding of the strategic and tactical processes of executing B2B and B2C campaigns for Fortune 500 clients and mom-and-pops alike. I’m ready to take any project from ideation to execution—from luxury real estate to consumer goods.
I’ve written radio spots for Burger King, created paid social campaigns for Life360, built strategic initiatives for FLIR, created experiential events for Volkswagen, designed brand identity for Pause/Play, architected brand messaging for PECO Pallet, directed television commercials for cable networks, crafted luxury long-form copy for Blackstone, and even written sitcom scripts. (I have an IMDB page! Major life accomplishment!)
I’ve presented on creativity and writing at ALT Summit and Listen to Your Mother, and my poetry and essays have been featured in Wayfare,Times and Seasons, Inscape, Public Square, Segullah, Center Gallery NYC, and others. I’m currently the Creative Director at Western Lights Studio, specializing in brand story, copywriting, experiential design, and immersive narrative experiences.
My debut collection of poetry, And Still, Birth: Death and New Life in a Pandemic was published in November, 2020, thanks to a grant from the Center Gallery NYC.
I’m a Kansas native currently living in Utah. Off-duty, I enjoy skiing the Greatest Snow on Earth, karaoke, collecting fancy olive oils and spices, and I’m trying to cross as many National Parks off my bucket list as possible.
CMO who plays at the intersection of strategy & storytelling.
Resume
Western Lights Studio
CMO | Creative & Strategy
2012-current
Clients: Sony Music Group, LivCor, Ogilvy NYC, StudioCase NYC, FLIR, Pattern, Entrata, Deseret Book, WestEnd Residences NYC, BYU, LivCor, Younique, Aspen Salon
BYU Broadcasting
Creative Director
2009-2012
Clients: The Food Nanny, The Story Trek, Studio C, BYUtv, KBYU-Eleven, Classical 89, BYU Radio
Ogilvy NY
Copywriter
2007-2009
Clients: Nestle, Procter & Gamble, SAP, DuPont, Motorola
Crispin, Porter + Bogusky - Miami
Copywriter
2005
Clients: Burger King, Volkswagen, Orville Redenbacher, TRUTH
EDUCATION
Brigham Young University
BA - Advertising & Marketing (2006)
Minors: Graphic Design, English
Alum of the #1-rated Ad School in the nation
SKILLS
Brand Strategy and Messaging
Creative Direction
Brand Architecture and Identity
Copywriting
Graphic Design
Nomenclature
Interactive & Experiential Design
Adobe Creative Suite
Figma
Claude
Procreate
Scriptwriting & Direction
Management of Creative Team